The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

Unser Global MBA bereitet Fachleute auf Führungsaufgaben in einem internationalen Kontext vor. Das Programm vermittelt Ihnen Kenntnisse und Fähigkeiten in der gesamten Bandbreite der Managementdisziplin, einschließlich Personalmanagement, strategische Entwicklung und finanzielle Entscheidungsfindung und Kontrolle.