The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

The success of a business today depends heavily on its online presence. Accordingly, an increasingly digital workforce is one of the fastest growing and most in-demand assets in modern industries. The digital business program prepares you to thrive in an online playing field, examining a broad range of topics from online architecture to UX, while covering many of the relevant issues that managers face in Internet-based environments. You will be well-equipped to start your own online venture, join an existing company or invent new ways of doing business online.

Today’s successful professionals must come with a varied skill set, adaptable to the diverse and international nature of the global market. This major equips you with the tools to navigate a world with rapidly dissipating borders. In this program, you will develop a broad understanding of the global economic playing field through extensive case-study research accompanied by lectures on a diverse range of topics that relate to international business, including finance, law, media, communications, and management.

This major covers a diverse range of areas in the finance industry, from the financial organization, operation, and challenges of the economy at large to issues of financial management in firms and financial institutions. This program equips candidates with the analytical and the necessary tools to deal with important practical issues within a finance-centered career.

Sie möchten Ihre Karriere fortsetzen und sich akademisch weiterentwickeln? Dann ist das berufsbegleitende Studium bei Munich Business School die beste Option. Im berufsbegleitenden Studiengang MBA General Management erwerben Sie exzellente Grundlagenkenntnisse in der allgemeinen Unternehmensführung. Sie stärken Ihre berufliche Leistungsfähigkeit und gewinnen tiefe Einblicke in internationale Märkte und unterschiedliche Kulturen, und das alles, während Sie Ihren Beruf weiter ausüben.