Vogue College of Fashion

MA Modekommunikation

The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis. The programme structure consists of modules that are shared across all Fashion Business programmes, which focus on research skills and building critical awareness of current issues as well as developments in the fashion, media and luxury industries along with programme-specific modules that enable you to acquire technical and practical skills aligned with your career goals.

Term 1 - Autumn Term

• Brand Communication & Marketing Strategy (30 credits)
• Critical Research: Understanding Audiences (30 credits)

Term 2 - Winter Term

• Mode neu erfunden (30 Credits)

Semester 3 - Frühjahrssemester:

• Kreative Zusammenarbeit: Angewandte Modekommunikation (30 Credits)
• Final Masters Project (60 credits)

Term 4 - Sommersemester:

• Final Masters Project continuation or submission (60 credits)

Term Overviews

The first term of this MA programme explores brand communication and marketing strategy within the fashion and creative industries. Alongside this, you will be introduced to a range of research methods and techniques used to develop an insight into audiences to enhance your ability to think critically and analytically.

The second term aims to stretch your imagination, creativity and foresight – you are asked to re-imagine the fashion industry and question how fashion will be experienced and used in the future. You will gain an understanding of how fashion forecasting and prediction methodologies are utilised to propose highly innovative concepts for future thinking brand experiences.

The third term develops collaborative skills and ingenuity, introducing deeper connections with industry partners during the introduction of an industry-focused project. A key element during this term will be for you to explore your own potential role in the industry and reflect on how you can make a positive impact through your chosen specialist field.

The final term consolidates key aspects of your previous study while enabling you to develop your own creative ideas and fashion communication concepts. The final project, delivered during this term will be an opportunity for you to present a significant body of work related to your chosen specialism, supported by a thesis that demonstrates your academic ability, independent thinking and creativity.

Students graduating from this course have a broad range of opportunities available to them upon graduation. They might aspire to work in marketing, media, communications, PR, branding, retail, social media or creative advertising.

We are dedicated to empowering our students to excel in the fashion world. We recognise that a thriving career in this dynamic field requires more than just academic knowledge; it demands practical skills, guidance, and opportunities. Throughout your educational journey with us, we will provide an array of career support options tailored to your needs.

This programme contains modules, experiences and opportunities meticulously designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice. The course is suitable for those keen to pursue careers the following careers:

• Pursue a route into a career in communication, PR, marketing, branding or promotion within the fashion and related lifestyle industries either within an agency or in-house for a brand.
• Work in trends, future thinking and innovation within fashion communication.
• Work for a creative, PR or branding agency that provides services to fashion brands.
• Pursue a career in the events sector.

Within the course content, there will be many career and professional development elements and activities available to you, including:

• Alumni Career panel during the induction week
• Multiple career focussed workshops until your final term
• Careers Day at the end of the course

You will also have access to our Career Services including, but not limited to:

• Strengths testing
• CV & Cover Letter Editing
• Mock Interviews
• Optional 1-2-1 tutorial with our Career Consultant

Previous students graduating from our higher education programmes have gone on to work at Vogue College of Fashion, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton, The Times and many more.