University of New York in Prague (UNYP)
MBA with a Concentration in Marketing
Prague, Tschechische Republik
DAUER
19 Months
SPRACHEN
Englisch
TEMPO
Vollzeit
BEWERBUNGSSCHLUSS
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FRÜHESTES STARTDATUM
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STUDIENGEBÜHREN
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STUDIENFORMAT
Vermischt, Fernunterricht, Auf dem Campus
Einführung
A UNYP MBA with a focus in Marketing will help you target your career for the right audience
The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.
10 Reasons to Enroll in the UNYP MBA Program
- Improve your global employment prospects
- Increase your earning potential
- Hone your leadership skills
- Learn in a local and international environment
- Sharpen your decision-making abilities
- Engage in learning approaches including virtual business simulations, guest speakers, workshops, case studies, and peer learning
- Understand new issues in business and management to better succeed in a competitive international environment
- Practice your skills through exposure to applied problem-solving, role-playing, and experiential learning situations
- Apply your new skills at work the next day
- Participate in the only Czech MBA program to have a triple accreditation from the C.R. (ČAMBAS), the U.K., (BAC), and the U.S. (IACBE)
Admissions
Lehrplan
Spezialisierte Marketingkurse:
- Marktforschung
- Verbraucherverhalten & Neuromarketing
- Strategisches Marketingmanagement
- Markenführung