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University of Southern Denmark MSc in Economics and Business Administration - Brand Management and Marketing Communication
University of Southern Denmark

MSc in Economics and Business Administration - Brand Management and Marketing Communication

2 Years

Englisch

Vollzeit

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* für EU/EWR-Bürger und Schweizer sowie Antragsteller mit einer dänischen Aufenthaltsgenehmigung I für Nicht-EU/EWR-Bürger ohne aktuelle Aufenthaltsgenehmigung Frist ist der 01.02.2024

* free for full degree students from the Nordic countries or from the EU/EEA countries and Switzerland; 4,250 EUR per semester for students with a non-EU/EEA-citizenship or non-Swiss-citizenship

Einführung

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods. In addition to a reflected understanding of traditional branding and marketing, they will gain deep insights into the shifts caused by social media, creative consumers, or consumer resistance.

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