Bachelor of Arts in Freizeit- und Tourismusmanagement

A sample of the Leisure & Tourism program courses:

• The Business of Tourism
• Service Management
• Quality Management

Option 1: EU Bachelor's Degrees

This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).

Year 1

Semester 1

• Business Management
• Managing People & Organizations
• Marketing & UX
• Impactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Year 2

Semester 3

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Financial Accounting
• Business Finance Management

Semester 4

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Digital Economy
• Web Design & Web Analytics
• Digital Leadership

Year 3

Semester 5

• Creative Business Cases
• Transformational Change Management
• Innovation in Business
• Introduction to Data Science
• Digital Transformation
• Entrepreneurship in Digitalization

Semester 6

• Business Consulting & Project Management
• Entrepreneurial Leadership
• Professional Soft Skills
• Financial Derivatives
• Consulting & Auditing Services
• The Future of The Financial Service Industry

Option 2: Bachelor's (título propio) + BA (Hons) in Business Management

This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students focus on business management to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dis­sertation, students earn a university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland. In addition students are awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K. To earn these degree titles, students study in a hybrid learning environment.

As well as opening doors in the business job market, this option is recommended for students wishing to do grad­uate or post-graduate studies at a public university and/or work in the public sector.

Year 1

Semester 1

• Business Management
• Managing People & Organizations
• Marketing & UX
• Impactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Semester 3

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Boosting Creativity
• Digital Skills Development

Year 2

Semester 4

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Web Design & Web Analytics
• Digital Economy
• Digital Leadership

Semester 5

• Creative Business Cases
• Transformational Change Management
• Innovation in Business
• Corporate Finance Fundamentals
• Real Estate, Pension Investment Funds & Trusts
• International Financial Management & Financial Institutions

Year 3

Semester 6

• Global Business & Strategy
• The Business Consultancy Project Part I
• Marketing Across Cultures

Semester 7

• Developing Leadership & Management
• The Business Consultancy Project Part II
• International Entrepreneurship

Credits: 210 or 240 ECTS

Degree Awarded

• Ein universitärer Bachelor-Abschluss der Universidad Católica San Antonio de Murcia (UCAM), (título propio), einer staatlich anerkannten Universität in Spanien.
• Ein Bachelor-Abschluss der EU Business School Switzerland, der international von ACBSP, IACBE, IQA akkreditiert und von eduQua zertifiziert ist.
• A state-recognized BA (Hons) in Business Management from University of Derby, U.K.

Benefits

• Develop innovative thinking and a flexible mindset
• Learn managerial skills to lead teams successfully
• Develop a business personality to stand out from the crowd

Learning Outcomes

Dieser Bachelorstudiengang konzentriert sich auf die Bereiche Wirtschaft, Tourismus- und Freizeitmanagement, Forschung und Kommunikation im Bereich Freizeit und Tourismus. Während ihres Studiums werden die Studierenden:

• Assess sustainability in a tourism organization or hotel.
• Understand the most important facet of the hospitality industry customerservice.
• Research major trends and assess their potential impact on the industry.
• Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.

Der Bachelor of Arts in Leisure & Tourism Management vermittelt den Studierenden grundlegende Kenntnisse in allen wichtigen Geschäftsbereichen sowie Fachkenntnisse in der Freizeit- und Tourismusbranche wie Tourismusmarketing und Hospitality Management. Studierende, die diesen Abschluss erfolgreich abschließen, könnten an den folgenden Stellen interessiert sein.

• Travel Consultant
• Tour Operator
• Hotel Manager
• Leiter des Konferenzzentrums