Master of Arts in Fashion Marketing

Graduate students will meet the following student performance criteria:

Specialty Skills

• Sammeln, analysieren und wenden Sie quantifizierbare Makro- und Mikromarktforschung an, um Marketingchancen zu identifizieren und Marketinglösungen bereitzustellen
• Entwickeln Sie umsetzbare Marketingpläne, indem Sie strategische Verbrauchereinblicke, aufkommende Modemarkttrends und digitale Innovationen je nach Projekt anwenden.
• Zeigen Sie Verständnis für die finanziellen Auswirkungen von Marketingkampagnen und Modeunternehmen im Allgemeinen, indem Sie realistische Budgets und finanzielle Ziele festlegen und entsprechende Finanzmanagementpläne und Kontrollmatrizen erstellen.
• Entwickeln Sie kreative und innovative Marketinglösungen, die auf ein bestimmtes Modeunternehmen anwendbar sind

Technical Skills

• Erstellen Sie ansprechende Präsentationsmaterialien zur Kommunikation von Forschungs- und Marketinglösungen unter Verwendung grundlegender Designprinzipien und branchenüblicher Software.

Mündliche und schriftliche Kommunikation

• Präsentieren Sie Ideen und Konzepte klar und deutlich unter Verwendung der spezifischen Sprache der Modebranche und des Marketings.

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Readiness

• Produce a cohesive portfolio tailored to reflect career goals

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Fashion Designer

Based on your conceptual vision, your grasp of fashion direction, and your ability to anticipate designs that will appeal to consumers, you will transform your fashion inspirations into original collections of clothing. Sketch, select colors and fabrics, and give direction to make the products you design.

Design Director

Oversee trends, color, and fabric direction for upcoming seasons across all product lines as a design director for a fashion label. You will manage design teams, oversee manufacturing and marketing, and set the direction for a brand voice to create the future of fashion.

Executive Editor

Responsible for overseeing, planning, and directing all editorial content, the executive editor is the voice of any fashion publication. You will develop budgets, manage staff and contractors, oversee quality control, and innovate in the print and digital spaces in this fast-paced industry.

Fashion Editor

Supervise the process of creating, developing, and presenting content for a fashion magazine as a fashion editor. You will supervise teams, conceptualize, and style photo shoots, curate photography, research industry trends, and choose items for publication in this fast-paced and exciting career.

Patternmaker

Turn a designer’s vision into a finished garment as a pattern maker. You will break down garment designs into workable patterns, transfer them onto fabric, and create the design blueprints for manufacturing.

Stylist

As a fashion stylist, you will provide on-set art direction for editorial and catalog fashion shoots and support merchandising strategy with the brand and theme-based shoots

Knitwear Designer

You will create ideas for a range of products, including sweaters, cardigans, knit jackets and coats, knit dresses, and knit accessories. A wide variety of environments will be open to you - from retail brands to boutiques to freelancing, and you will work with apparel manufacturers to create men's, women's, and children's fashions for the mass market.

Textile Designer

You will research, draw, and design seasonal prints for fashion, interiors, and other surfaces using both hand-drawing and computer skills. Design repeat patterns and graphic prints for the home and apparel. Create and inspire the next wave of textile designs.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements and organize brand-related special events.

Unit Requirements

Curriculum

Semester 1

• FSH 616: Dynamik der Mode (Major)
• FSH 643: Digitale Techniken für Mode (Hauptfach)
• GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)

Semester 2

• FSH 630: Modemarketing-Strategie (Hauptfach)
• FSH 652: Globale Verbrauchertrends in der Mode (Hauptfach)
• FSH 677: Angewandte Finanz- und Geschäftsanalyse für Mode (Hauptfach)

Semester 3

• FSH 654: Integrierte Mode-Marketing-Kommunikationsstrategie (Hauptfach)
• FSH 655: Digitales Marketing und Social Media (Hauptfach)
• FSH 658: Globales Marketing und Schwellenmärkte (Hauptfach)

Semester 4

• FSH 657: Online-Einzelhandel und E-Commerce (Hauptfach)
• FSH 700: Professional Practices & Portfolio for Fashion (Major)
• FSH 807: MA-Abschlussprojekt: Capstone-Projekt (Major)